Homepage
Alternative media
Cable
Classifieds
Magazines
Media economy
New media
Newspapers
Out of Home
Rachel speaks!
Research
Television
TV Reviews
Media Economy Newsletter
Medialands
Monday
Tuesday
Wednesday
Thursday
Friday
Last week
Yearly Archives
About us
Subscribe
Advertise
Contact us
Write to the editor
Press releases
Post a classified
Quoted
'The Leno move does not play to the medium's greatest strength'--
RPA's David Scardino
The burning question:
How are you faring in the recession?
Media by the numbers
The week's cable ratings
This week's new media traffic data
This week's daypart ratings
This week's broadcast ratings
The week's younger viewer ratings
The week's top movies, songs and books
Search the archives of Media Life
Reader services
Subscribe to Media Life newsletters
Contact us
Write to the editor
Send in a story tip
Send in a press release
Send in a people item
Most recent issues of Media Life
Monday's homepage
Tuesday's homepage
Wednesday's homepage
Thursday's homepage
Friday's homepage
Tuesday, January 06, 2009
Overnights
Solid debut for 'Superstars of Dance'
NBC reality show averages a 3.1 in 18-49s over two-hour opener, network's best non-sports rating in that slot since last February
Media economy
The big 2008 story: The ad slowdown
Say media planners and buyers in a Media Life poll. Year's biggest debacle: The strike: Big 2009 story: Whither the U.S. economy.
Remembering
So long, Tim Russert, we will miss you
Saluting the media notables who died in 2008, from the 'Meet the Press' host to Clay Felker, Bill Buckley and Bernie Mac
Pop-cult
At the tenplex, the year for 3D movies
More than a dozen major feature films are due out this year relying on the eye-popping visual effects. But will consumers buy in?
Overnights
Big kick for NBC Wild Card NFL game
Chargers' OT victory over the Colts boosts network to best first-round Saturday numbers since 1999, averaging an 18.3 rating
Here & there
Two more papers heading online only
Other shorts: JPG publisher 8020 Media folds; PPM commercialized in four more markets; Facebook sets traffic record
TV This Week
When beauty is more than skin deep
ABC's new 'True Beauty' is a pageant with a twist: Contestants don't know they're being judged on the person within.
Year-end note
Enter 2009, a year of change and hope
The coming year looks to be a tough one for media but the industry will emerge smarter and better for it. A message from the publisher.
Media economy
Outlook for ad spending in 2009: Ugly
Two major forces are conspiring to make this downturn worse: Marketers cutting budgets as media undergoes structural changes
Magazines
For magazines, the year of decision
The harsh ad economy will lead to even more closings and a sorting out of just which titles are destined to survive in print
New media
For the internet, years of awe are over
Pace of growth in ad spending is slowing down, and more and more it's seen as one medium among many, and not always the best one
Newspapers
For papers, 2009 looks even grimmer
Expect further drops in advertising and circulation and more big dailies going to just several days a week, or simply folding
Broadcast recap
For broadcast, strike's hurt runs deep
It may prove to be a turning point for the networks as they struggle to find new direction and fend off steeper ratings declines
Media economy
For Europe, a not so harsh slowdown
Ad spending is forecast to dip modestly in 2009, with the largest countries feeling it more. Print will see the deepest cuts.
Survey
So what were the big media stories?
As you look back on 2008, tell us what most defined the year. And tell us what you think will be the defining events of 2009.
Cable recap
Cable takes the final trophy: Prestige
Flush of original shows, as broadcast struggles, brings critical praise that a few years ago would have been unthinkable
Hear of a great alternative media campaign?
We'll consider doing a story on it.
Click here to
tell us about it.
This week in out of home
Your client at the health club
How to buy this healthy lifestyle ad venue as Americans flock back to the gym to sweat off pounds they added over the holidays
What's new in alternative media
A brighter outlook for out of home
Here's winking at you (yes, it's an ad)
Tree of life: Sandals of many colors
'Hey, buddy, care to trust your luck?'
And the winner is: Al Franken?
It looks as though the former 'Saturday Night Live' cut-up has won his bid for the U.S. Senate in Minnesota.
Jimmy W. Hayes rises to CEO at Cox Enterprises
Emily Weiss becomes marketing director at the New York Observer
Chris Cotter becomes anchor at Fox Business Network
Tamara Rappa becomes senior editor at O, The Oprah Magazine
Village Voice columnist Nat Hentoff laid off after 50 years
Nick Stuart becomes president and CEO at Odyssey Networks
Joan Lunden hosting Lifetime's 'Health Corner'
Matt Smith starring in the BBC's 'Doctor Who'
Michael Pitt starring in HBO's 'Boardwalk Empire'
Editor Abbott Combes dies at age 64
People
Send in a people item
Search Media Life job postings
Post a free classified
Looking for advice about your career?
Write to Rachel
,
Media Life career expert
Click here to read past Rachel columns
Features
Research
Media buyers: We're behind Arbitron
Survey finds wide support for its portable people meter as Nielsen prepares to challenge its dominance in radio measurement
New media
Suddenly hot: The mobile surfing set
Number of folks who go online using their cell phones is surging and has now reached a point of critical mass for advertisers
Cable recap
New top cop on the cable beat: 'NCIS'
Procedural on USA is pushing 'Law & Order' aside as the top off-network show, mirroring growth of first-run episodes on CBS
Spot: As year winds down, prices sink as reps rush to book deals
Software: Sales are off but ad spending is up and healthy
Pharmaceuticals: New guidelines won't lead to spending cuts
Retail health clinics: Growing fast and spending heavily on media
Cell handsets: New models backed by holiday ad spending
Spot: Buyers' market with lots of inventory and falling prices
In the Media Economy Newsletter
Yesterday's feature stories
Magazines: For magazines, the year of decision
New media: For the internet, years of awe are over
Newspapers: For papers, 2009 looks even grimmer
Broadcast recap: For broadcast, strike's hurt runs deep
Media economy: For Europe, a not so harsh slowdown
Cable recap: Cable takes the final trophy: Prestige
Overnights: NBC wins with Giants-Panthers game
Out of Home: A brighter outlook for out of home
Here & there: RIAA backing off downloader suits
Overnights: Snoozer of a Thursday for broadcast
Alternative media: Tree of life: Sandals of many colors
Alternative media: Here's winking at you (yes, it's an ad)
Here & there: Nielsen: Ad spending falls 0.6 percent
Out of Home: Here's winking at you (yes, it's an ad)
© 2008 Media Life |
Privacy Statement