Overnights
NBC takes Thursday with NFL kickoff
Network averages 4.7 in 18-49s, almost double No. 2 Fox with football's season opener and leading tune-in for McCain speech

Television
Coming, a new, bolder ION Television
Low-rated broadcast network is revamping with a lineup of reruns of still-airing series. Its aim: Challenge the big cable networks.

Dayparts update
Hot new thing in syndication: 'Bonnie'
Comedian Bonnie Hunt's name is not widely known but her new celeb chat show, debuting Monday, is getting a thumbs up

New media
U.S. taking lead in phone web access
It's about to pass the UK as the global leader, but the real growth will come from less-developed nations like India and China

Rachel speaks!
Rachel, help, I can't remember names
It's so bad the writer even forgot the agency CEO's name at a chance meeting. Rachel offers tips so it won't happen again.

TV This Week
Best tube bets this weekend
Friday: Big Three cancer special; Saturday: CBS’s U.S. Open women’s final; Sunday: Ball’s ‘True Blood’ premieres on HBO